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Over four years, I participated in the design of two smart-home applications. The journey was filled with challenges, from limited resources and shifting teams to unexpected project growth. Despite the difficulties, I adapted and learned, expanding my skills as the project evolved from a simple idea into something much larger and more complex.

"Enjoy failure and learn from it. You can never learn from success."      _James Dyson_

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As a kid, I saw TVs as portals to parallel worlds. Now, I see them as gateways into consumers' homes ;)

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Working on these rare projects, especially the Non-Smart TV UI, was a unique experience. I also contributed to the Smart TV UI and a smart-home app for TV, designing hundreds of frames and working closely with the development team to create something special.

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Smart cube

A concept for reducing displays in home

Remote control

A concept for wearable TV remote

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Content navigator

A concept for wearable TV remote

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Smart Remote

A concept for better usability of a TV remote control

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As a Product designer with a bachelor's degree in industrial and product design, I have over 7 years of experience in creating user-friendly and aesthetically pleasing products for various digital and physical products. I worked as a freelancer for 3 years and 4 years at Entekhab Electronic as a product designer, a leading company in the electronics industry, where I collaborated with developers, product managers, marketing, and stakeholders to design and deliver intuitive and engaging user experiences.

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I’ve designed interfaces for a variety of displaysLED, TFT, and LCD VA—across home appliances like refrigerators, vacuum cleaners, air dryers, ovens, and more, in many different sizes.
Designing LED displays might look simple, but it can get tricky—like when you have to redesign an entire water dispenser just to move an icon a millimeter. It's all about balancing those tiny details, keeping production costs low, and making sure the interface is still user-friendly. So, it’s not as simple as it seems.

Pixels are like cells; sometimes, they can turn cancerous and disrupt the entire design.

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